Few pebbles from the ocean of FMCG Marketing By (author)ফয়সাল মাহমুদ Few have the appetite to learn and even fewer have the courage to write and transfer the knowledge to others. Faisal is one of those rare professionals who has this ability to describe tough situations in simple terms. He has worked with three great brands in his career. Grameenphone, Berger Paints & Rupchanda- all three are no. 1 in their category. Having worked with winning brands in the country, Faisal got the opportunity to interact with people from diversified sectors and gather valuable brand and process insights. This book is easy-read for young professionals, but at the same time it opens new windows of thought. This book might provide a real-life reference on what a Marketer does, everyday. Shoeb Md. Asaduzzaman Head of Business Bangladesh Lamps Limited

Too much direct selling & overselling— led to the downfall of Advertising as a tool. Content marketing is the evolution that is trying to resolve all the shortcomings of Advertising. There are many videos and blog posts about content marketing. But not a holistic book that tackles the entirety of the issue. To transit from the content struggler of today to the content superstar of tomorrow, this book will come in handy. Here we run down each & every critical component of content marketing, from understanding the audience profiling to measuring success, from processes & templates that will make the entire content marketing efficient to all the creative tips that will make it effective. Why we chose to dedicate a whole book on content marketing to showcase the influence of digital marketing whereas every day new and shiny tools are being added. Wouldn’t it be better to focus on those tools such as social media or influencer marketing? Tools come and go. But principles such as content marketing has longer shelf life & are more strategic in nature that answer the question “How” instead of “What”. If you know how to drive, the cars you ride don’t matter. If you know content marketing, you can do it for any platform effectively. If you know content marketing, you know how to ride any digital era “unicorn”.