আয়নাঘর

Corporate Communication By (author)রোকসানা আক্তার রুপী English is the language of international communication and, therefore, the international language of business. There is difference between General English and Business English. If you or your employees are proficient in the business language, then your business has a very important tool for success. English is often used in boardrooms and for presentations, even when none of the participants or presenters is a native speaker. It is the ‘go to language’ if you want to get your point across in both private meetings and public forums. If you can speak English for work purposes, you can also travel for work purposes. However, if you can read and write in English, you can plan business travel and administrate effectively! You will have an advantage when it comes to negotiating business deals or making a business presentation if your English is of a professional standard. Knowing how to put a point across in the right manner is essential, especially when so much communication is done by email. A well-written email without mistakes, in the right tone, is a skill in itself. Considering all the above and her 15 years long (entry-top level) corporate training experience at a good number of public and multinational companies, the author incorporated all basic business communication tips and techniques in this book.

Return To Abracadabra By (author)শাহরিয়ার আমিন Branding was THE buzzword for business magazines and THE saving grace for mediocre marketing for many years. Not anymore. The column inches that the brand used to get are now dominated by digital. The mediocrity of the majority of brand-building work is out in the open due to social media. Everyone has an opinion. Everything is challenged and changed. The old rules of focused brand building, long-term strategic thinking, and end-to-end control of messaging seem outdated. The digital world wants everything agile, tactical, uncontrolled. With such a new world order, slowly the doubt started to creep in – is brand still the omnipotent force that it used to be? Is brand at all relevant or is it like an outdated patriarch that is slowly losing its grip on reality as the digital mindset is ushered in? That lingering doubt is what this book is addressing. This book is trying to reach a generation of young executives who are conversed in how to create a paid campaign in social media without understanding how they are trying to build a brand through that campaign. We need to learn both. Magic happens when brand world collides into digital world.

The Emerald Stone By (author)উম্মে মাইসুন Lizzy ends her work on her laptop and then slams on her bed. When she wakes up, she isn’t in her city anymore. She wakes up in a magical world filled with very mysterious beings and a quiet wonderful queen at the palace. Lizzy stays at that place and meets her new friend Christian. She wants to go to Estella’s palace but in the middle of the journey, their dragon gets injured by fireballs shooting from the sky. They stop at the fairies kingdom and she gets to know about the emerald stone a bit more clearly. Mr. William the father of Christian was her first suspicion because he acts pretty mysterious. As she goes to Estella’s palace she gets to know more secrets about that palace and Estella herself. Then mysterious things start to happen to her in the palace. Did Lizzy finally find the emerald stone at last…

অদ্বিতীয়া By (author)প্লাবন রায় রাতের বেলা হঠাৎ দরজা খোলার শব্দে দোলার ঘুম ভেঙে গেল। ঘুম ঘুম চোখে দোলা খেয়াল করল, রুমের ভেতর কেউ একজন বিছানার দিকে এগিয়ে আসছে। ঘুমের ঘোরে দোলার একবার মনে হলো, মৃদুল হয়তো ওয়াশরুমে গিয়েছিল। পরক্ষণেই খেয়াল হলো, মৃদুল তো বাসায় নেই। তবে রুমে কে? দোলার হঠাৎ করেই চেতনা ফিরে এলো। সে অন্ধকার রুমে ভালো করে তাকাল। না, তার চোখের ভুল না। কেউ একজন বিছানার পাশে এসে দাঁড়িয়েছে। দোলা ব্যাপারটা নিশ্চিত হতেই চিৎকার দিয়ে উঠল। সঙ্গে সঙ্গে লোকটি রুমাল দিয়ে দোলার মুখ চেপে ধরল।