Business Research Methodology

Business research is an important part of any business. This is a core subject in the curriculum of many business and economic schools. I have been teaching the grad-uate course in business research methodology for many years at Lincoln University in California, which celebrated its centenary in 2019. The challenging goal of this course is to teach students sufficient theoretical knowledge and practical skills to conduct at least a simple research, from the initiation through completion and delivery of results, after taking the course. The course teaches students the entire research project process, which is divided into three major phases: preparation for research, conducting the research, and delivery of the results. Also, the course introduces the students to the major research methods used in Business Research Methodology, such as probabilities, statistical analysis, surveys, and comparative analysis.