Introduction to Marketing
Introduction to Marketing
By (author)Dr Md Abdul Momen, Dr Mohammed A Razzaque, Dr Seyama Sultana
The book addresses the needs of both undergraduate and postgraduate marketing students, marketing academics and practitioners, and the general reading public. It aims to bridge the gap between the marketing practices in the developed Western nations and those in Bangladesh. The need for this book received further impetus because of the misconception and seemingly lack of understanding between developed and developing countries’ marketing practices. It refutes the argument that modern marketing practices are only necessary and applicable in advanced or developed countries with matured industrial base technology and surplus products, with examples unique to Bangladesh.
Each chapter in this book includes a marketing case-some short, some not too short-to help students understand some of the fundamental issues covered in the chapter. Most of these cases reflect different aspects of real-life marketing in various Bangladeshi companies. However, some cases are hypothetical but portray real marketing issues. Each chapter includes a few True/False and Multiple-Choice Questions (MCQs). These are questions to help students check their general understanding of the materials covered in the chapter. Answers to these self-test questions are provided in Appendix 3. Each chapter also includes short, medium, and long essay questions to help students reflect on their learning, keep them engaged with the topic, and encourage independent and critical thinking about applying the knowledge learned in the chapter.
The book also includes a detailed outline of developing a marketing plan (Appendix 1) and a sample marketing plan (Appendix 2). A comprehensive marketing glossary of terms to enable students to access marketing concepts, principles quickly, and theories have also been included at the end of the book. Students will find these inclusions helpful in understanding the fundamentals of marketing.
Islamic Thoughts & Theories
Islamic Thoughts & Theories
By (author)Hazzaz Ahmed
Islam is mostly acknowledged as the fastest-growing religion in the world. The Quran declares Islam as the complete code of life. Thus, it can be comprehended that the completeness of Islam lies in its inclusiveness. Then why Muslims are often argued to be intolerant? Why is the concept of “Islamism” being debated to be a threat to global peace? Why do some of the Islamic groups and communities morbidly oppose one another?
Issues In Depreciation and Investment Policy
Khairul’s Basic Math 7th Edition
সেরা মূল্যে আপনার পছন্দের বই অর্ডার করুন!
ক্যাশ অন ডেলিভারিসহ সুন্দরবন কুরিয়ার থেকে মাত্র ৫০ টাকায় সংগ্রহের সুযোগ। [শর্ত প্রযোজ্য]
Author: মোঃ খাইরুল আলম, Md Khairul Alam
Publisher: Khairul's Publication
Edition: 7th, March 2025
Number of Pages:
Country: Bangladesh
Language: Bangla
Learning English The Easy Way 8th Edition
Let’s Speak English
Live Akibuki
Live Akibuki
ফয়সাল আহমেদ অনিক, মুসাব্বির ইসলাম রাফি
One of the most used devices of the modern world is a smartphone. Nowadays, most people from every age are immersed in the world of Facebook and YouTube day and night through their smartphones. For children, being involved in the virtual world for a long time is harmful. However, it is also foolish to keep all modern technology away from children as it will make them fall behind in the rapidly changing world. Every child loves to paint. They want to paint the world as they wish. Coloring gives birth to creativity in them. Besides, children learn to plan, where to use which color, how to do it, which color to do first, which to do later. This book is our small endeavor to make children happily acquainted with our native heritage through the proper use of technology and at the same time developing their creativity. Let Digital Bangladesh be started by our next generation. Through this book, they will happily learn about our past, our heritage.
Magic Rules of English Pronunciation
সেরা মূল্যে আপনার পছন্দের বই অর্ডার করুন!
ক্যাশ অন ডেলিভারিসহ সুন্দরবন কুরিয়ার থেকে মাত্র ৫০ টাকায় সংগ্রহের সুযোগ। [শর্ত প্রযোজ্য]
Title : Magic Rules Of English Pronunciation
Author : ফরিদ আহমেদ
Publisher : ফরিদ পাবলিকেশন্স
Edition : 1st Published, 2023
Number of Pages : 120
Country : Bangladesh
Language : Bengali
Management (15th edition) (Newsprint)
সেরা মূল্যে আপনার পছন্দের বই অর্ডার করুন!
ক্যাশ অন ডেলিভারিসহ সুন্দরবন কুরিয়ার থেকে মাত্র ৫০ টাকায় সংগ্রহের সুযোগ। [শর্ত প্রযোজ্য]
Title: Management (15th edition)
(Newsprint)
Author: Stephen P. Robbins & Mary A. Coulter
Publisher: Pearson
ISBN: 9781292374482
Edition: 15th, 2020
Number of Pages: 624
Country: India
Language: English
MASTER – A MOST HELPFUL BOOK OF ENGLISH FOR BCS, BANK & UNIVERSITY ADMISSION TEST 2021
Master Password
Master Password
By (author)এম মোর্শেদ হায়দার, গাজী ইয়ার মোহাম্মদ
In the ever-changing job market and lifestyle, these new tools will help us stay focused, prepared and stand out from the crowd with our developed skill to achieve our desired goals and build a happy life. Master Password is a powerful combination of both proven and new career assessment, communication, and success management tools. This is also compilation of amazing toolkits to live a life we imagined. This will help us shape up our skills differently and boost our confidence level and help us face any obstacle.
Math for Govt Job Question Bank
সেরা মূল্যে আপনার পছন্দের বই অর্ডার করুন!
ক্যাশ অন ডেলিভারিসহ সুন্দরবন কুরিয়ার থেকে মাত্র ৫০ টাকায় সংগ্রহের সুযোগ। [শর্ত প্রযোজ্য]
Title: Math for Govt Job Question Bank
by Md. Siddiqur Rahman Anis
Author: মোঃ সিদ্দিকুর রহমান আনিস
Publisher: Sigma Publications
Edition: january-2025
Number of Pages: 557
Language: Bangla
Country: Bangladesh